No, seriously.
What’s the weirdest energy snack you’ve ever had? A protein cookie? That goo that tastes like melted gummy bears? Well, what if I told you Clif Bar once made an energy puree that tasted like pizza? Yes, this was a real product. A squeezable, savory, tomato and basil flavored pouch that you were supposed to gulp down mid-run, mid-climb, or mid-regret.
In this video, we’re digging into the surprisingly real, extremely brief life of Clif’s Pizza Margherita energy food and what it says about flavor, fitness, and the limits of innovation.
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