Arc’teryx is under fire after sponsoring a massive fireworks display in the Himalayas. The event, called Rising Dragon, has sparked outrage from environmentalists and outdoor enthusiasts who question its impact on fragile ecosystems and sacred landscapes.
In this video, we break down:
- What happened in Tibet’s Shigatse region;
- Why the outdoor community is upset;
- Arc’teryx’s response and apology;
- The company’s history of ownership changes and expansion in China; and
- What this means for the brand’s reputation moving forward.